Conversational marketing is at the top of the hype cycle according to gartner. So chances are you have used or encountered chatbots, messaging bots, conversational interfaces and/or landing pages.
Most companies use these amazing tools to collect leads, make appointments, handle customer service, product inquiry, or gather feedback. You shouldn’t underestimate its power.
Although it’s getting more and more adopted, conversational marketing is at it’s infancy in terms of what it will be in the coming years. At WeConnect.Chat we have done thorough research on the subject and truly believe that scaling real-time interactions through conversational marketing will build better companies.
It will generate better relationships and help you tell your story in a more effective way. It is one of the best channels in terms of engagement and often will result in more conversions. >Engagement cycle.<
Unfortunately, most companies don’t build the right conversational marketing interfaces. After a thorough research we’ve learned that most companies don’t reach their conversational marketing goals.
They don’t do the research that’s necessary for the success of conversational marketing.
They use copywriting skills in a way that’s bot centric and awkward, rather than human centric and inspiring.
They don’t build conversation flows that work and inspire their audience..
They don’t have the commitment to analyze the results of their interfaces, and therefore miss out on optimizing the performance in order to reach their goals.
Creating conversational marketing interfaces isn’t rocket science but it takes time and hard work to make sure they work for you. However there are proven formulas you can leverage, as well as lessons you can draw from other digital marketing disciplines, such as copywriting and online advertising.
However, theirs no substitute for doing the work needed to make conversational marketing a powerful asset
Over the next 6 lessons, I’ll show you how to do conversational marketing effectively, tapping into existing conversational marketing best practices and deploying them in a way that deliver results.