Category: Uncategorized

Recently I was reading this article that discusses the greatest source of frustration for B2B marketers. Being a business owner myself I recognized many of these frustrations, and to me they are all very feasible. What I concluded after reading the article is that all of these frustrations are (mostly) correlated with the b2b buyer […]

The sales funnel of most b2b companies is focussed on driving traffic (acquisition) to a website. Then persuading the visitor with small bits of content so that they will end up downloading a large piece of content (activation) in return for their contact information. According to IAB in the US alone b2b companies have spent […]