Category: Uncategorized

Recently I was reading this article that discusses the greatest source of frustration for B2B marketers. Being a business owner myself I recognized many of these frustrations, and to me they are all very feasible. What I concluded after reading the article is that all of these frustrations are (mostly) correlated with the b2b buyer

The sales funnel of most b2b companies is focussed on driving traffic (acquisition) to a website. Then persuading the visitor with small bits of content so that they will end up downloading a large piece of content (activation) in return for their contact information. According to IAB in the US alone b2b companies have spent